Rebecca is Cirkle’s Creative Strategy Director and has been with the agency since 2021. Since joining, she’s led on the creative strategy across a number of well-loved brands – from Dulux to Tango, Birds Eye to Maxfactor. Prior to Cirkle, Rebecca worked as Social Media Director across a number of UK agencies, leading on the social strategy and execution for brand such as Greggs, Rockstar, Pepsi, The AA and Warners Gin. She has championed the adoption of a ‘story first’ approach with clients – helping to ensure powerful narratives that travel to the right channels and the right audiences, leading to measurable and meaningful results. In addition, Rebecca has a passion for reactive storytelling, helping to land the client portfolio in unexpected, but unquestionably exciting, places.