James was appointed ACS Chief Executive in November 2006. He has led ACS on political and policy representation, driven a unique research programme that informs ACS’ policy work, launched an industry-leading assured advice scheme in partnership with Surrey County Council, and created a new and unique events programme. James is a member of ministerial advisory groups including the National Retail Crime Steering Group and the Retail Sector Council. He also sits on the boards of Community Alcohol Partnerships, the Proof of Age Standards Scheme and the London Food Board, and is a sector leader representative to the High Streets Task Force.