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Tesco backs further 16 innovative new brands as part of 2024 Accelerator Programme
Tesco has stepped up its commitment to championing exciting, diverse new brands by launching a second cohort of products for its 2024 Accelerator Programme. Building on the success of previous intakes, sixteen brands will join the Tesco initiative, which aims to introduce small and trend-led brands into Tesco.
The programme provides a comprehensive year-long mentoring, learning, and development experience focused on growth, and has been designed to deliver innovation for customers while supporting diversity within its supply base.
Among the selection criteria is a commitment to support brands led by individuals from under-represented backgrounds. Ten of the brands in the new 16-strong intake are diverse or women-owned brands. Brands that are committed to reducing their environmental impact across the supply chain and supporting a healthier way of living also feature heavily in the new cohort.
The 16 brands include Aagrah, Better Nature Tempeh, Jake & Nayn's, Superfoodio and Wha Gwan – all diverse-owned brands, with Bold Bean Co, Fearne & Rosie, Piccolo, Seep and The Gut Stuff all women-owned.
Rachel Hann, Head of Innovation and Express Product Strategy said: “We’re really excited to announce a further 16 brands as part of our Accelerator Programme. We’re passionate about supporting diversity within our supply base which reflects the communities we serve across the UK, and these new brands add to the fresh and inspirational selection from our first cohort earlier this year. We can’t wait to see how customers respond to them.”
For more information about the Accelerator Programme and the brands involved, please email acceleratorprogramme@tesco.com
List of 16 new Accelerator brands:
https://aagrahfoods.com/
https://www.ardengrange.com/
https://www.betternaturetempeh.co/
https://boldbeanco.com/
https://fearneandrosie.co.uk/
https://jakeandnayns.com/
https://www.jiddlerstipple.com/
https://jnckbakery.co.uk/
https://neatclean.com/
https://www.nutriburstvitamins.com/
https://www.mylittlepiccolo.com/
https://www.poochandmutt.co.uk/
https://theseepcompany.com/
https://www.superfoodio.com/
https://thegutstuff.com/
https://drinkwhagwan.co.uk/
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