As we celebrate another successful edition of IFE, International Food & Drink Event, buyers and visitors to the show have been sharing their thoughts on this year's event. Check out their reviews below: 

Cheryl Thallon, Owner, Sheaf Street Health Store  

"IFE is a must-visit every year. Innovation is at the heart of the health food sector, and we always find plenty of new free-from and plant-based offerings here. The show is well laid out, with specific vegan and healthy food zones, so it’s easy to locate everything we need quickly and clearly. Highly recommended."

Shiada Drysdale, Manager - IFS Food & Beverage - Beverage Lead, Virgin Atlantic     

"There’s such a diverse range of brands at IFE this year. So much variety and choice, it’s hard to know where to begin! Definitely need more than one day. The speakers and panel discussions were really insightful too."

Louise Dolan, Director of Ambient, Waitrose

"IFE was a perfect opportunity to meet so many current and potential suppliers in one place, great use of time."

Gohar Khan, Head of Purchasing, Nuovo Foods    

"I would like to thank the team for consistently exceeding expectations for IFE. This fair has now turned into a necessary visit for all traders based within the UK. Keep up the amazing work IFE."

Abigail Wilkinson, Category Buying Manager - Cooking Ingredients & Global Cuisine - Grocery, Tesco    

"A really well organised day and a great opportunity to catch up with our current suppliers and discover potential new partners."

Charlotte Bannister, Senior Buyer, Appetite Me    

"The show is packed with an incredible selection of brands and products, providing us with vital insight into new trends and offerings in the food & drink industry. It's inspiring to see so many companies putting sustainability at the forefront and focusing on keeping ingredient lists clean & allergen-free. We noticed that the amount of plant-based products at the show had increased greatly, in line with market demand."

Dermot Connolly, Strategic Sourcing Director for Retail & Impulse Categories + Food CPG, Aramark

"Loved the show. Great to have the buzz back and meet people again. Great innovation and solutions for the market and some superb offerings and NPD solutions. Also, liked that HRC and IFE were in the same hall as it made the buzz all the more special."

Jean Rossignol, Senior Buyer Dairy & Beverage, Classic Fine Foods

"IFE organised in ExCeL this March 2023 was of great quality. It was very simple to move around and discover all the various products and companies. The idea of having corners by country really helped me navigate. The range of supplier was good and the quality of the selected products was high. Eager to go to the next IFE!"