NOPAL®, a UK-based startup specialising in 100% Nopal cactus pad powder and snacks, has announced its selection for the prestigious X-HEC Entrepreneur Start-up Mission of 2024-2025. As part of this elite program, NOPAL® was chosen from a competitive pool of 400 European companies to participate in the mission led by HEC Paris, one of the world’s top business schools.

The mission ran from 9 September 2024 to 31 October 2024, during which a group of three Entrepreneurship Masters students from diverse fields including business, engineering, sciences, law, and political sciences were assigned to the NOPAL® project. Their task was to help bring the healthiest vegetable in the world, the NOPAL cactus, to the European market. The participation of NOPAL® in the mission culminated in winning the startup competition, a remarkable achievement that solidifies the brand’s potential in the global market.

NOPAL® will be showcasing its innovative range of Nopal cactus-based products at IFE 2025, where attendees can discover the full potential of this versatile and nutritious ingredient.

Visit NOPAL® at Stand 961 to explore their unique offerings and learn more about the incredible benefits of NOPAL®