Magnesia Plus: Europe’s most naturally magnesium-rich water, to debut at IFE 2025
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Mattoni 1873 is thrilled to announce the highly anticipated UK launch of Magnesia Plus, a revolutionary mineral water that delivers exceptional natural health benefits. Sourced from the pristine springs of Slavkovský les in the Czech Republic, Magnesia Plus boasts a uniquely high magnesium content of approximately 170 mg/L, making it the only water in Europe with such exceptional levels – all while remaining low in calcium and sodium.
With the UK’s rising demand for functional wellness products, Magnesia Plus arrives as the ultimate choice for health-conscious consumers seeking natural solutions to modern challenges like stress, fatigue, and nutrient deficiencies. This launch comes at the perfect time, as the functional drinks market continues to boom with consumers prioritizing natural well-being and performance.
The Power of Magnesium: The Missing Link to Wellness
Magnesium is an essential mineral involved in over 300 vital functions in the body, from energy production to nerve function and cardiovascular health. Yet, many diets today fall short in providing adequate magnesium due to soil depletion and processed foods. Here’s how Magnesia Plus helps bridge the gap:
• Boosts Energy Levels: Magnesium plays a key role in ATP (cellular energy) production, helping you power through busy days with vitality.
• Supports Muscle Recovery: Ideal for athletes and active lifestyles, it aids muscle relaxation and prevents cramps or spasms.
• Strengthens Bones: Magnesium enhances bone density and supports long-term bone health.
• Heart Health Hero: Magnesium is crucial for regulating blood pressure, maintaining a healthy heartbeat, and supporting overall cardiovascular health.
With Magnesia Plus, you’re not just hydrating – you’re upgrading your well-being, one sip at a time.
A Strategic Launch for the UK Market
Represented by Swara Trading, Magnesia Plus is perfectly positioned to disrupt the UK’s functional drinks sector, catering to a growing audience that demands beverages offering tangible health benefits. To meet this demand, Magnesia Plus will be available in multiple formats to suit every preference:
• Classic Still & Sparkling: Pure hydration with maximum health benefits.
• Magnesia Plus Boost: Exciting flavoured options like Tangerine & Ginger or Lime & Mint, designed for consumers who crave wellness with a twist.
Whether you’re a fitness enthusiast, a professional on the go, or someone prioritizing everyday wellness, Magnesia Plus is the premium hydration solution you’ve been waiting for.
Why Magnesia Plus?
1. Unique in Europe: No other water offers such naturally high magnesium levels – it’s pure innovation in a bottle.
2. Meets Modern Needs: Addressing magnesium deficiencies caused by today’s diets, Magnesia Plus is a simple and effective way to boost your health.
3. Perfect Timing: Launching in a health-conscious market ready to embrace functional drinks, Magnesia Plus is set to be the next big name in wellness.