IFE, International Food & Drink Event, has announced a significant partnership with the Fresh Produce Consortium (FPC) to introduce a brand-new Fresh Produce Section at its 2024 edition on 25-27 March at ExCeL London. With more than 1,500 exhibitors taking part and over 27,000 attendees, IFE is the UK’s most comprehensive event for the food & drink procurement sector. 

IFE consistently strives to innovate and cater to the evolving needs of the industry, by establishing powerful and effective partnerships with leading industry bodies, and the collaboration with the Fresh Produce Consortium marks a significant milestone in this ongoing commitment to excellence and value for food & drink professionals. 

Nigel Jenney, Chief Executive of the Fresh Produce Consortium, comments: “It brings me immense pleasure and pride to announce a groundbreaking collaboration between the Fresh Produce Consortium and IFE, International Food & Drink Event. Fresh produce is a central part of the global food & drink industry, and this partnership recognises the transformative potential that both our organisations hold within the global food industry.    

“The new Fresh Produce Section will see innovation, sustainability, and world-class produce businesses converge. It will serve as a showcase for the fresh produce industry, catering for those looking for the very best in the industry, connecting buyers with sellers, and showcasing the innovations driving the future of fresh produce. We invite all our members and industry players, from growers to retailers, to join us in March 2024”. 

The Fresh Produce Section at IFE 2024 promises to be a game-changer, offering attendees and exhibitors an unparalleled opportunity to explore the world of fresh produce in all its diversity. This new section will showcase an extensive range of products, from vibrant fruits and vegetables to exotic specialties, all under one roof.  

Attendees can expect to discover the freshest ideas, trends, and innovations that the global fresh produce industry has to offer, along with unique opportunities to network and do business with retail, wholesale and hospitality professionals.  

Key highlights of the Fresh Produce Section at IFE 2024: 

·         Product Diversity: An impressive array of fresh produce products, including fruits, vegetables, herbs, and more, sourced from local and international suppliers. 

·         Networking Opportunities: A dedicated space for industry professionals to connect, network, and establish valuable business relationships with leading players in the fresh produce sector. 

·         Taste Testing and Sampling: A unique opportunity for attendees to savour the flavours of leading produce suppliers, showcasing the quality and taste of these products. 

Federico Dellafiore, Event Manager for IFE, comments: "We are thrilled to partner with the Fresh Produce Consortium to introduce the Fresh Produce Section at IFE 2024. This new section aligns perfectly with our commitment to providing a comprehensive platform for the food and drink industry. With the FPC's expertise in fresh produce, we are confident that this new section will be a major draw for both exhibitors and attendees." 

IFE 2024, with the introduction of the Fresh Produce Section, promises to be a must-attend event for professionals across the food and drink spectrum. Don't miss this unique opportunity to explore the freshest ideas and products in the industry.  

IFE takes place at ExCeL London on 25-27 March 2024 alongside IFE Manufacturing, HRC, Hotel, Restaurant & Catering, The Pub Show and International Salon Culinaire. For more information about IFE 2024, including what’s on, exhibitor opportunities, and sponsorship options, please visit ife.co.uk.  

To talk to the team at FPC regarding opportunities within the Fresh Produce Section at IFE 2024 contact: Nigel Jenney (CEO OF FPC) nigel@freshproduce.org.uk, Linda Bloomfield (linda@freshproduce.org.uk) or Emma Glanville (emma@freshproduce.org.uk).