Hot Chip, the Czech-based chilli snack innovator, is officially launching in the UK, bringing its globally popular spicy products to British consumers. The brand, known for its Hot Chip Challenge and premium chilli-infused snacks, will make its debut at IFE 2025 in London from March 17-19 (Czech Republic Pavilion, Stand 2148).

Hot Chip has already taken Europe by storm, with distribution across 35+ countries and a social media phenomenon boasting over 300 million views under the #HotChipChallenge. The company specialises in a wide range of chilli-based snacks, including spicy tortilla chips, jerky, popcorn, peanuts, and protein strips, crafted using some of the world's hottest chilli peppers, such as the Trinidad Moruga Scorpion and Habanero.

The IFE 2025 showcase will mark the brand’s official UK retail push, offering buyers, distributors, and retailers a first-hand experience of its unique, high-quality, and trend-driven product lineup. As part of the launch, Hot Chip will engage in retail partnerships, marketing initiatives, and influencer collaborations to drive awareness and demand.

"We are thrilled to introduce Hot Chip to the UK market. British consumers have a growing appetite for bold and innovative snacks, and our products deliver an experience that is both exciting and delicious," said Paul Wilkins,

Martin at Hot Chip. "With our strong global presence and a commitment to quality, we are confident that Hot Chip will find a passionate audience in the UK.”

Hot Chip will be launching with their leading products, Chilli Caramel Popcorn, Jerky, Potato crisps, Peanuts, strips, Jelly beans as well as their EXTREME chilli chip challenge. There will be a few more surprises along the way

Come and visit, If you can handle the heat.