As IFE 2025 prepares to welcome the global food and drink industry to Excel London on 17-19 March, the Italian Trade Agency (ITA) is set to showcase the very best of Italy’s agri-food sector. With 34 leading Italian companies in attendance, visitors will have the opportunity to experience the passion, heritage, and authenticity that define Made in Italy products.

Celebrating Italy’s Culinary Excellence

ITA, the official government agency dedicated to promoting the international expansion of Italian businesses, plays a key role in supporting Italy’s food and beverage sector on the global stage. Through a series of strategic initiatives and high-profile events, including Real Italian Food & Wine, Bar Convent London, Borsa Vini Londra, and Borsa Vini Dublino, ITA strengthens the presence of authentic Italian products in key international markets.

At IFE 2025, the ITA pavilion will offer an unparalleled selection of premium Italian food and drink, highlighting the country’s diverse culinary traditions and exceptional craftsmanship.

A Showcase of Authentic Italian Flavours

Visitors to the ITA pavilion will have the chance to discover a wide range of high-quality Italian products, including:

• Cured meats and artisanal cheeses

• Traditional and specialty coffee, baked goods, and patisserie

• Pasta, rice, and gluten-free alternatives

• Sweet and savoury sauces, spreads, and jams

• Olive oil, vinegar, and premium condiments

• Preserved foods, canned goods, truffles, and olives

As consumer demand for authentic Italian cuisine continues to grow in the UK, IFE 2025 provides a vital platform for trade professionals, distributors, and buyers to connect with Italy’s top producers and discover the quality, heritage, and innovation behind their products.

With the show fast approaching, industry professionals are invited to visit ITA’s pavilion to explore an exceptional range of Italian food and drink and engage with the passionate producers behind these renowned products.

For more information, visit: extraordinaryitaliantaste.co.uk/ita-ife-2025