The Ministry of Agriculture of the Czech Republic, in collaboration with the Embassy of the Czech Republic in the United Kingdom, is proud to announce its participation in the IFE 2025, taking place at ExCeL London. This prestigious event, renowned as one of the leading trade shows in the global food and beverage industry, will serve as a platform for Czech producers to introduce their innovative and award-winning products to the UK market.

Visitors to the Czech Republic Pavilion, located at Stand No. 2148, will have the opportunity to explore a diverse selection of premium Czech food and beverage products, including the much-anticipated launch of Magnesia Plus, a naturally sparkling mineral water enriched with essential minerals and Magnesia. Additionally, attendees can experience the bold flavours of Hot Chip Products, including the viral sensation Hot Chip Challenge and the award-winning Chilli Caramel Popcorn.

Further highlights include Twisted Peanuts Butter Testers from Lifelike Products, a delicious blend of peanut butter, pretzels, chocolate, and caramel, as well as a full range of high-protein natural cereals and snack bars from Emco. Wine enthusiasts will also have the opportunity to sample award-winning sparkling wines from Bohemia Sekt, alongside a selection of premium Czech wines.

A key highlight of this year’s showcase will be the launch of York Deli, an exclusive range of gourmet sandwiches (pictured) designed for the HoReCa sector. Crafted with premium ingredients and inspired by international flavours, York Deli aims to elevate the foodservice industry with its high-quality, ready-to-serve solutions.

The Ministry of Agriculture of the Czech Republic aims to support Czech producers in expanding their presence in international markets and forging new business relationships. With a strong reputation for high-quality, innovative, and sustainable food production, Czech companies are well-positioned to captivate UK consumers and industry professionals alike.

“We are excited to present some of the best food and beverage products that the Czech Republic has to offer,” said Paul Wilkins, Trade specialist at the Ministry of Agriculture. “IFE 2025 provides an excellent platform to connect with UK and international buyers, and we look forward to fostering new business opportunities.”

The Czech Republic Pavilion will offer live product demonstrations, tasting sessions, and networking opportunities for buyers, distributors, and food industry professionals. Attendees are encouraged to visit Stand No. 2148 to discover the finest Czech food innovations and meet the producers behind these exceptional products.

For more information about the Czech Ministry of Agriculture’s participation in IFE 2025, please visit www.eagri.cz or contact Paul Wilkins, 07949 252231