Members of the British Frozen Food Federation (BFFF) will be brought together for the first ever Frozen Pavilion at this year’s IFE, International Food & Drink Event to showcase the quality of frozen food and innovative new product lines.

Rupert Ashby (pictured), chief executive of the BFFF commented: “We are delighted to host the Frozen Pavilion as part of the celebrations for the 75th anniversary of the BFFF. During the past 75 years, we have consistently represented the interests of the frozen supply chain at the highest levels of industry and government, whilst also promoting the benefits of frozen food to consumers.

“This year’s IFE will be my first as Chief Executive of the British Frozen Food Federation and I am looking forward to continuing our longstanding support for IFE as one of this year’s event partners.”

The line up of BFFF members exhibiting includes Cargill, Meadow Vale Foods, Seafish UK, Sea Products International, SFC, VIČI and Visual. Mouth-watering samples from exhibiting companies will be cooked up at the Frozen Pavilion, meaning visitors can try some of the nutritious, innovative and tasty frozen products on display.

Meadow Vale Foods comment: "Exhibiting at International Food & Drink Event is a great opportunity to showcase both our market leading produce alongside our innovative new product development lines, and being part of the BFFF’s frozen food pavilion celebrating their 75th anniversary will allow us to promote our brand to a wider audience over the course of the 3-day event."

Mr Ashby added: “Our Frozen Pavilion in the Chilled & Frozen section of the event will showcase the incredible selection of frozen foods available, as well as highlighting the sustainability benefits, nutritional value and affordability of frozen products.”

More than 25,000 visitors are expected at this year’s IFE and almost three quarters of all visitors have purchasing power. The Frozen Pavilion will present an opportunity for members to meet buyers from across the food industry as part of the BFFF’s continuous work to promote the interests of the frozen food industry.

Mr Ashby will also be joined by Sam Fulton, Group Corporate Affairs & Sustainability Director at Nomad Foods on the show's Sustainability Stage, sponsored by Elopak, for a discussion on sustainability in the frozen food sector and the plans underway to help develop a more sustainable food supply chain.

The BFFF will be exhibiting the Frozen Pavilion at IFE from 20 – 22 March 2023 on stand 5951.