Setara is showcasing its range of premium rice products at the International Food & Drink Event (IFE) 2025 in London, aiming to impress retailers and wholesalers from both the UK and abroad. The company, founded in 2014, is renowned for providing top-quality grains and other staple foods, ensuring great meals for households and businesses alike. Setara’s offerings cater to diverse culinary traditions, including African, Caribbean, and South Asian cuisines.

At IFE 2025, Setara will display its much-loved Golden Sella Basmati rice alongside newer varieties such as Supreme Long Grain, Classic, and Brown Basmati. These products are available in stylish retail-friendly packaging (500g, 1kg, and 2kg), as well as bulk options for larger buyers. This mix ensures a balance of quality, affordability, and convenience for both retail customers and high-volume wholesale operations.

Setara’s key strength lies in understanding its market. It delivers high rates of sale for retailers and attractive profit margins for wholesalers. Moreover, the company backs its partners with robust support in marketing and inventory availability. This customer-centric approach has cemented Setara’s position as a trusted name in the food and beverage manufacturing sector.

Setara’s appeal goes beyond the UK market, with international buyers recognising its reliability and high standards. The company sources directly from leading suppliers, guaranteeing consistent quality across its product range. Its presence at IFE reflects a broader ambition to expand its global footprint, offering a compelling partnership opportunity for distributors and stockists worldwide.

Visitors to Setara’s stand at IFE can expect to learn more about these exceptional products, gain insights into the evolving rice market, and explore collaboration opportunities. The stand will also unveil updates on packaging innovations and upcoming product lines, ensuring that Setara stays ahead in an industry driven by both tradition and innovation.

For food professionals, Setara represents a chance to meet rising consumer demand for authentic, high-quality staples. The brand’s commitment to delivering “everyday good food” underpins its growing reputation as a leader in its field. IFE 2025 provides the perfect platform for Setara to connect with partners who share its vision of offering great taste and value to customers everywhere.