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More Than Only Food & Drink
More Than Only Food and Drink
In 2024, the European Union launched the ‘More Than Only Food and Drink’ campaign to promote the EU's incredible range of food & beverages across the UK market.
The campaign aims to promote European food & beverage products to food and drink professionals in the UK, highlighting the key characteristics of the products (safety, quality, authenticity, and sustainability), with a focus on EU quality schemes - Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) - as well as the EU organic label.
The main objective of the campaign is to shine a light on the high sanitary and phytosanitary regulations in place in the EU as well as drive recognition and understanding of the EU quality schemes, encouraging the use of unique and authentic EU agricultural food and beverage products in the UK.
For more information, please visit our website.
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