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JARA HONEY
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TFELI is committed to transforming the art of giving into a thoughtful practice that minimizes waste, enriches the environment and the communities involved, while maximizing joy and celebrating personal relationships.
Our mission is to curate authentic, consumable gifts that foster genuine connections between the giver and receiver.
Since ancient times honey has been a symbol of love, affection, prosperity and goodwill. With 100% Wild JARA Honey being very rare and harvested in only low quantities, it is the perfect gift for the most special of occasions. To bring the gift of JARA to you, we have partnered with the Jara Beekeepers Association, an organization that unites the JARA beekeepers, guarantees the quality assurance standards for the production of JARA Honey and facilitates the Bio-certification process.
What is JARA?
JARA is a traditional beehive that has been used since ancient times in Georgia. There is no evidence for when exactly JARA appeared. However, several local folktales note that ancient inhabitants found bees in a tree hollow, calling it 'the bee tree'. Later, locals understood that the ‘the bee tree’ could be replicated. They collected swarms of wild bees and settled them into hollowed wooden logs and then placed them high up in trees or on rocks to protect them from bears, such wooden logs were called JARA.
Why is JARA Honey so special?
Wild beekeeping techniques are rare today, but in Georgia only a few dozen beekeepers continue this ancient practice, showcasing the perfect co-existance between wild nature and humans. Nowadays, Jara hives are mainly found in the Ajara region of Georgia, a global biodiversity hotspot known for its unique ecosystems and high extinction risk. These remote areas of Western Georgia’s subtropical and alpine zones survived glaciation, which gave way for millions of years of uninterrupted evolution, with rare species of flora and fauna found nowhere else in the world. It is home to some of the most astonishing relict forests, mountains over 3,000 meters heights, mineral springs, deep river gorges, breathtaking waterfalls and charming remote villages. JARA replicates the natural tree hollow home of wild bees, producing pure, uniquely flavored honey, without artificial wax or beekeeper interference. With a wooden 'divider' the hive is marked between the front half of the honeycomb, occupied by the bee colony and the back part of the honeycomb, which is harvested ONLY once a year by the beekeeper, through a challenging and labor-intensive process.
Address
Ilia chavchavadze Ave. 12Tbilisi
0179
Georgia
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