Saffron, often called the 'red gold,' is one of the world's most valuable spices, cherished for its aroma, colour, and health benefits. In this video, we take you to the heart of the harvest, where each saffron flower is carefully handpicked before its precious stigmas are extracted. Witness the beauty of thousands of purple blooms covering the fields and the skillful hands of farmers who carry on this centuries-old tradition. Join us on this journey into the world of authentic Greek saffron cultivation.