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16 Dec 2024

Swiss water brand BE WTR Launches China’s First Green and Premium Water Bottling Facility in Xiamen

BE WTR Stand: 3814
Swiss water brand BE WTR Launches China’s First Green and Premium Water Bottling Facility in Xiamen
CEO, Mike Hecker, Opening Ceremony

Xiamen, China – December 13, 2024 – Intretech and BE WTR, the Swiss sustainable, premium water brand, launched China’s first, fully circular bottling facility on Friday December 13th.

This milestone marks a deepened collaboration between the two companies, who are coming together in the BE WTR joint venture for China. It also gives luxury hospitality and high gastronomy in the city of Xiamen a chance to serve their clients a still and sparkling water with zero plastic, zero waste and a minimum of transport.

The BE WTR opening ceremony attracted several government, industry, and business leaders from the Fujian province. Officials from Xiamen City and Haicang District attended the event and expressed strong support for the project.

Mr Deng Jianhua, Deputy General Director of Xiamen Industrial and Information Bureau stated in his speech: BE WTR does not only bring premium green water to China, but also empowers innovative, sustainable development and reduced CO2 emissions.

Senior executives from leading international hotel chains, including BE WTR’s first Chinese client – the famous Lohkah Hotel and Spa, participated in the event, demonstrating the hospitality industry’s support for the great tasting water with a small environmental footprint.

We are very happy about our joint venture and the warm welcoming in China, says BE WTR CEO Mike Hecker. This clearly shows that the Chinese hospitality and gastronomy sector have been waiting for a disruptive alternative to traditional, bottled water.

Compliant with Chinese food norms and local regulations

The launch of the BE WTR bottling facility marks a step in Xiamen’s green and low-carbon development journey.  Thanks to BE WTR’s fully circular and innovative bottling system, producing hundreds of bottles of great tasting, capped, still and sparkling water per hour, clients can now serve a premium water with no plastic, no waste and very little transport. The bottles are taken back, cleaned and refilled up to 200 times, eliminating single use. At the same time BE WTR complies with the highest food norms and regulations in each market. In China BE WTR will operate all sites under local licenses.

Multiple big Chinese cities will have their own BE WTR facilities already in 2025.

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