Regal Snacks has launched a range of South Asian savoury snacks into Asda stores ahead of Ramadan, following on from a rebrand aiming to make the range more appealing to a wider audience.

The South-Asian savoury snack packs (300g) are set to land in selected Asda stores next week (w/c 8 Jan 24) and feature classics such as Bombay Mix, Hot Bombay Mix and Balti Mix, as well those more traditional snacks such as Flakey Mix, Boondi and Traditional Mix. The new range will initially be available on the world food aisle as part of Asda’s Ramadan offer.

A rebrand has also been rolled out to coincide with the launch of the savoury packs with the aim of reaching out to new consumers covering a wider demographic.

Arainn Cleland, Sales Director of Regal Food Products Group comments: “Using a darker theme overlayed with splashes of bold colour and pattern, the new packaging really showcases our delicious savoury range capturing the essence of world foods and the mouthwatering flavours it brings.”

“The new design has been created with the aim of making classic snacks such as a Bombay Mix more accessible to a wider audience, not just throughout the month of Ramadan but beyond.”