British Canadian brand, Pure Maple, has announced that its line of 100% pure maple syrup products are newly certified organic and have undergone a rebrand ahead of push to capitalise on the growing consumer interest in alternatives to refined sugar[i].

The newly organic products include Pure Maple’s Golden Delicate, Amber Rich, and Dark Robust maple syrups, which have relaunched at a competitive price point and have a RSP of £6.00 - £7.89 for a 236ml / 312g bottle size. This translates to £ 1.92 – £ 2.52 per 100g.

The rebrand features fresh, modern branding and a new Leone bottle shape which pays homage to the rich history of Canadian maple syrup, offering a bold but traditional aesthetic.

The updated branding and organic certification come at a time when maple syrup’s popularity is increasing. The UK market is expected to reach 124.7 million USD by 2028[ii] and while sugar maple is the segment’s leading revenue generator, the darker maple syrup category is set for particular growth[1], with consumers seeking out richer, more robust flavours.

Robert Ward, founder and partner at Pure Maple said: “We are excited to bring our newly organic maple syrups to the UK market at such a compelling price. We understand that consumers are looking for value without compromising on quality and we’re proud to offer a product that meets the demand for premium foods at an accessible price point. Our maple syrups are produced and packed in Canada ensuring only authentic flavours and with the UK being the third largest export market for Canadian maple syrup, this is an important market for us to concentrate our growth.”

As inflation and the cost of living continue to impact purchasing decisions, the new price point of Pure Maple’s syrups are aligned with current market trends, offering consumers a premium product at a competitive cost. Price sensitivity plays an increasing role in the consumer decision making process[iii] and Pure Maple is responding by offering the same high-quality syrup at a price that reflects both the value and quality that customers demand.

The rebrand has initially rolled out on Pure Maple’s new organic maple syrups and will soon extend to the brand’s full range of products, including dairy free maple butter, maple cream cookies and salted maple popcorn in the coming months.