Nonghyup Economic Holdings will participate in the "SIAL PARIS 2024" held in Paris, France from the 19th to the 23rd to promote excellent agricultural products of Nonghyup to the European market.

Celebrating its 60th anniversary this year, "SIAL PARIS" is the world's largest food fair involving more than 7,500 companies from 205 countries.

The Food Business Department of Nonghyup Economic Holdings will operate the Agricultural Cooperative Federation Promotion Center at the fair and showcase more than 30 items, including domestic rice processed foods (grain crisps, rice yakgwa), raw snacks (a meal of sweet potatoes, vegetable palate), and kimchi (Korea Nonghyup Kimchi, kimchi seasoning block).

It also takes the lead in expanding exports to Europe by conducting product tasting and surveys for local consumers, and operating a B2B export consultation room to conduct export consultations for local distribution buyers.

"Europe is the center of global food trends and is a major market that the world is paying attention to," CEO Park Seo-hong said. "As interest in Korean food is increasing due to the spread of Hallyu, we will expand exports to Europe by actively promoting excellent agricultural products of Nonghyup."