Join the Pasta Revolution: Action Foods Unveils "The Smiling Cook" at IFE 2025!

March 2025 is going to be exciting for Action Foods as we exhibit at The International Food and Drink Event and introduce The Smiling Cook, our premium range of pre-cooked IQF pasta and ambient ready-made sauces, designed to bring ultimate convenience, quality, and gourmet flavour to your kitchen. You can find us at Stand 3280, where we’ll be showcasing our revolutionary product line and offering a taste of what’s to come.

Introducing The Smiling Cook: A Game-Changer in the Kitchen

The Smiling Cook is here to transform meal preparation in both commercial kitchens and home environments. As the official UK & Ireland partner for this fantastic new brand, Action Foods is excited to offer these delicious, high-quality meal solutions. The range includes over 40 types of premium frozen pasta and more than 25 ambient ready-made sauces, meticulously crafted to guarantee premium quality results in seconds.

A Gourmet Experience in Every Bite

At The Smiling Cook, we’re passionate about delivering a gourmet experience, which is why we’ve tested each product to ensure the highest standards of taste and texture. Our pastas are pre-cooked al dente and flash-frozen to lock in the flavour, so all you need to do is heat and serve. Whether you're a professional chef in a restaurant, cafe or even school, you'll appreciate the restaurant-quality meals that come together effortlessly.

Why Choose The Smiling Cook?

● Premium Quality: Crafted from the finest ingredients, ensuring a rich and authentic

taste in every dish.

● Convenient: Our products are ready to heat and serve in seconds, perfect for busy

chefs in cafes, restaurants and schools alike.

● Time-Saving: Say goodbye to lengthy cooking times. The Smiling Cook allows you to

prepare meals faster without sacrificing flavour and quality.

● Easy to Use: Whether you’re using a hob, bain-marie, or steam cooker, The Smiling

Cook range is simple to prepare and requires minimal effort.

● Minimal Waste: Our IQF pasta servings are portion-controlled and our sauces have a

shelf life of 3 days, which reduces food waste and allows for precise meal planning.

● Cost-Saving: Eliminate extra labour and energy costs while delivering quality meals to

your customers.

Diverse Product Range for Every Taste

The Smiling Cook offers an extensive selection of pasta and sauces to suit every culinary need:

Pasta Varieties:

● Short-Cut Pasta: Perfect for quick meals, ready in just 30 seconds of heating.

● Long-Cut Pasta: Ideal for more traditional dishes, ready in 75 seconds.

● Stuffed Pasta: With a variety of delicious fillings, these are ready in 5-8 minutes.

● Noodles: For a global culinary experience, these versatile noodles heat in just 75

seconds.

We also cater to various dietary preferences, including vegan, vegetarian, gluten-free, and wholegrain options, all crafted to perfection and deep-frozen to preserve their fresh, authentic taste.

Sauce Selection: Our ready-made sauces are the perfect complement to any dish whether that be pasta, steak etc, offering a range of flavours that satisfy every taste:

● Tomato-Based Sauces: Rich, tangy, and perfect for Italian classics.

● Bolognese Sauces: Hearty and savoury, combining meat and tomatoes for a robust

flavour.

● Cheesy and Creamy Sauces: Indulgent and smooth, ideal for comforting dishes.

● Gourmet Sauces: Elevate your meals with sophisticated and unique flavours.

● Specialty Sauces: Explore new tastes with our variety of exotic options.

Convenient Meal Dishes and Portion Packs

In addition to pasta and sauces, we offer ready-to-serve meal dishes such as:

● Risotto: Creamy and rich, a classic Italian favourite.

● Paella: Bursting with vibrant flavours from Spain.

● Tabbouleh: A refreshing and healthy dish that can be enjoyed hot or cold.

● Mac & Cheese: The ultimate comfort food.

For extra convenience, we also offer portion packs of pasta, noodles, and rice, including a special gluten-free pasta option. These are ideal for busy chefs and home cooks looking to simplify meal planning while accommodating a variety of dietary needs.

Unmatched Convenience, Endless Possibilities

The Smiling Cook range gives you the freedom to create endless combinations of delicious meals, all while saving time and reducing stress in the kitchen. Whether you're preparing a quick lunch, or a gourmet feast, our pre-cooked pasta and ready-made sauces make it easier than ever to enjoy top-quality food with minimal effort.

Come and Meet Us at IFE 2025

As mentioned above, we are thrilled to be bringing our new range to the International Food & Drink Event (IFE) this March. We are regular exhibitors at this event, and so it is exciting to celebrate each and every business milestone here…it is where we Launched Championi

Toppings, so now we bring The Smiling Cook! Visit Stand 3280 to discover how The Smiling Cook can revolutionise your kitchen and elevate your menu. Our team will be on hand to showcase the products and provide tastings so you can experience the quality for yourself.

Join us in the pasta revolution! Don't miss out on the chance to be among the first to explore The Smiling Cook, your new secret ingredient for quick, gourmet meals.

For more information, visit: www.smilingcook.co.uk or contact us directly at paul.dunne@actionfoods.co.uk / rebecca.mehta@actionfoods.co.uk.

About Action Foods: Action Foods are the food sourcing experts, specializing in high-quality ingredients for the foodservice industry. With an extensive range of products, including cooked, raw, and coated poultry, sous-vide chicken wings, and a variety of sauces, Action Foods prides itself on delivering premium food solutions that help businesses thrive.

About The Smiling Cook: The Smiling Cook is a new brand offering high-quality, convenient pre-cooked frozen pasta and ambient ready-made sauces. Focused on bringing gourmet experiences to kitchens of all sizes, The Smiling Cook aims to make cooking easier, faster, and more enjoyable, with a variety of products to suit diverse dietary needs.

We look forward to seeing you at IFE and introducing you to The Smiling Cook—where convenience and quality come together for the ultimate culinary experience!