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EUROSTAR COMMODITIES LAUNCHES TV ADVERTISING CAMPAIGN
EUROSTAR
COMMODITIES LAUNCHES TV ADVERTISING CAMPAIGN
Significant
investment to promote gluten free products
Yorkshire
based ingredients experts, Eurostar Commodities has launched a new advertising
campaign to support its award-winning range of Gluten Free Chapati Flours. The
campaign will run across Sky TV channels and on Sunrise Radio with additional
digital advertising. The campaign goes live in November 2023 and runs until
January 2024.
The
campaign follows the unprecedented success of Eurostar’s Gluten Free Chapati
flour range in white, brown and medium brown. Sales figures have more than
doubled on the same period as last year (2022 – 2023). The advert features a
family cooking with gluten free flours communicating the important functional
and emotional benefits that the gluten free range gives to families who are
coeliac or gluten intolerant.
Jason
Bull, Director, Eurostar Commodities says; “For many families the impact of not
being able to eat gluten is a significant issue. We’ve heard so many wonderful
stories from families where our products have enabled them to cook and eat
together establishing crucial family moments and this is at the heart of the ad
creative. We have wanted to take our flours to more families around the country
and the significant investment that we are making will allow us to reach more
people who can get back to enjoying high quality, gluten free foods.”
Eurostar
Commodities Gluten Free Chapati Flour has been developed by Eurostar’s
technical development team to provide specialist flours for all kinds of baking
and cooking. The products are already widely available across the UK in
independent and ethnic supermarkets and wholesalers. The gluten free chapati
flour can be used in a variety of recipes has been developed with enhanced
texture and flexibility to produce outstanding results.
- Ends -
For further information, hi res images or digital
video please contact Helen Trevorrow at Green Row on 0794 000 9138 or
email www.greenrow.co.uk
About Eurostar
Commodities
Eurostar is an
innovative family business from Yorkshire established in 1994. Eurostar
supplies over 10,000 tonnes of product to the UK and Europe every year, they
are ingredients experts. Eurostar source the finest grains in short supply
chains to ensure quality and provenance.
Eurostar’s
core brands include Kintaro sushi rice, GMI Italian flour, Confucius and
Chinese Emperor long grain rice, and Eurostar own brand products. Visit our
website http://www.eurostarfoods.co.uk or call 01484 320 516. Innovative products
include:
- GMI Italian pizza flours – Pizza Italiana, Pizza Verace and Pizza
Dorata
- Eurostar Gluten
Free flour - various sizes & options available
- Eurostar Gluten
Free Chapati flour
- Della Terra
Peeled Plum Canned Tomatoes & Della Terra Pizza Ready Sauce
- Granoro
Gluten Free Pasta with Quinoa
- Heat treated flour products
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