Leading the Future of Convenience Meals

As the demand for quick, high-quality meal solutions continues to rise, Veetee remains at the forefront of the industry with its latest innovations. At IFE 2025, the brand will be showcasing its HungryHeads range—a bold new collection designed for busy consumers who refuse to compromise on taste. This exciting lineup features

NOODLEHEAD, RAMENHEAD, SOUPHEAD, MAC’N’CHEESEHEAD, and PASTAHEAD, offering a variety of globally inspired, ready-in-minutes meal options tailored to modern lifestyles.

“We’re redefining the landscape of convenience meals with products that meet the needs of today’s time-conscious but flavour-driven consumers,” said Rajiv Varma, Managing Director of Veetee Foods. “IFE 2025 is the perfect platform to share our vision and showcase our commitment to quality, innovation, and customer satisfaction.”

Innovative Packaging for an Improved Consumer Experience

Veetee will also reveal its newly improved Duo Pots packaging, designed for maximum convenience with an easy-peel lid and individually sealed twin pots. Developed in response to consumer feedback, these enhancements ensure a more seamless and enjoyable mealtime experience.

Award-Winning Ambitions: Veetee at the World Food Innovation Awards

With a legacy of pioneering products, Veetee is proud to have entered 10 innovative offerings into the World Food Innovation Awards 2025. The winners will be announced at IFE on March 17th at 2:45 PM at the IFE Trends & Innovation Platform, and Veetee is excited to be in contention for some of the industry’s highest honours.

Meet Veetee’s Leadership: Exclusive Interviews with Rajiv Varma

Under the leadership of Rajiv Varma, Veetee has grown from a commodity rice brand into a £136m+ global business, with projections targeting £170-180m turnover by 2026. With expertise in food innovation, global expansion, and consumer trends, Rajiv will be available throughout IFE for press interviews and industry

discussions.

Join Veetee at IFE 2025 – Stand 1903

Attendees are invited to visit Veetee at Stand 1903 to sample its latest range, learn more about its industry-leading innovations, and explore potential collaborations. Goody bags will be available for press, offering a taste of what makes Veetee a standout in the convenience food sector.

For media inquiries, product samples, or to schedule an interview with Rajiv Varma, please contact:

Michael Davis

Michael Davis PR Consultancy

📧 Michael@michaeldavisprconsultancy.com

📞 07544 993778