The article titled "Himalayan Secrets: The Brand Revolutionizing Pink Himalayan Salt" by Maheen Yacoob discusses the history and achievements of HubSalt, a company founded in 1986 in Pakistan. HubSalt launched the brand Himalayan Secrets in 2017, focusing on high-quality pink Himalayan salt. The brand, led by Asad Suttar, has gained popularity in the US and EU regions due to its commitment to quality and purity, with products undergoing third-party audits and compliance with global food safety standards.

Himalayan Secrets is also noted for its environmental efforts, such as recycling wastewater and achieving Zero Liquid Discharge. The brand offers a variety of edible pink Himalayan salt products, including pyramid flakes, smoked salt, seasoned salts, and salt tablets. Additionally, they provide a range of salt cookware and home decor items like salt lamps and candle holders. The brand is expanding into the skincare beauty line with products like bath salts, body scrubs, and other body care essentials made from high-quality, cruelty-free ingredients.