The Romanian producer of minimally processed dairy products, using exclusively 100% Romanian, whole, non-standardized, non-homogenized milk, pasteurized at gentle temperatures, has continued to strengthen its market position through strategic investments and innovations.

Strategic Investments in Sustainability and Quality

Strong Partnerships with Local Farmers

Artesana has intensified collaborations with farms near its factory, ensuring a consistent supply of high-quality Romanian milk and securing the supply chain.

Expansion of Production Capacity

A new packaging line using FSC-certified carton was installed, contributing to the efficiency of the packaging process and increasing delivery capacity.

Education for Future Generations

Over the past year and a half, Artesana has implemented the educational program "Label Explorers", through which students in Romanian schools have been taught to read and understand food labels. The program reached 43 schools, involving over 5,000 students and teachers, contributing to the education of a new generation of responsible consumers.

"Education is the key to forming responsible consumers. Artesana not only offers quality products but also provides the necessary resources for each of us to understand the value of the food we consume,"
said Sergiu Mulțescu, CEO of Artesana.

Awards and International Recognition

2024 was a year of recognition for Artesana's efforts:

• International Food Transition Awards – Awarded by Carrefour France for Artesana's contribution to promoting healthy and sustainable food.
• Forbes Brands for Kids – Artesana was named the preferred Romanian dairy brand in the national study conducted by Forbes Kids Romania and D&D Research, with parents across the country choosing Artesana as their top choice for their families.
• Gustul Ales 2024 Award – Artesana’s 35% fat sour cream won the award for acidophilus dairy products at the "Ora de bun gust – Gustul Ales 2024 Awards" competition.

Additionally, Alina Donici, the founder of Artesana, received several prestigious awards for leadership and social involvement, recognizing Artesana’s contribution to the development of the food industry and the community:

• Performance in the Food Industry with Healthy Products, awarded by Capital Romania;
• Excellence Award in Leadership and Social Involvement, granted at the Ziarul News 2024 Gala;
• Extraordinary Women in Entrepreneurship, awarded by Biz Magazine.

International Presence

Artesana's participation in SIAL Paris 2024, one of the most important international food fairs, underscores the brand’s commitment to quality and sustainability.

About Artesana

Founded in 2012, Artesana was the first producer of 100% Romanian dairy products to reintroduce glass packaging on the shelves, redefining quality and sustainability standards in the food industry.

Today, Artesana’s products can be found in most supermarket chains, as well as local networks, specialty stores, and Romanian diaspora shops in countries such as the United Kingdom, Belgium, Luxembourg, Denmark, and Germany.