We are both the scientist, and the marketer behind many of the phenomenal products consumers buy today and develop deep lasting relationships with.

Launched from simple beginnings, we now own and operate 7 unique brands, offering 1200+ SKU's, and trade in over 20 countries around the world. The vast majority of our products are 100% formulated and manufactured in-house, in our own state-of-the-art manufacturing facility, and distributed via our own Manchester based fulfilment centre.

Our mission is to make the World a better place by creating incredible tasting food, that's great for you. We aim to make mind and body better via incredible nutrition, backed by science, and sold via one of our own premium sports nutrition brands.