Amelia Boothman - Rendered on: 21/06/2018 20:55:50

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Job Role

Director of Brand Strategy Insight




Amelia Boothman is Director of Brand Strategy and Innovation Insight at 1HQ Brand Agency where she utilises her degree in Experimental Psychology by unlocking cultural codes, signs and symbols from the unconscious using semiotic methods. She has worked in brand strategy and innovation for over 20 years focusing on the Food and Drink sector and has worked on many health related brands such as Flora Proactiv, Actimel, Philadelphia and Wassen supplements. Projects of note include rebranding the Omega 3 fishfinger for Birdseye and developing the sleeper service food and drink offering for British Airways. Today at 1HQ Amelia is passionate about harnessing the latest and most relevant trends and uncovering emotional drivers to enable brands to become more meaningful.