B. Fresh - Rendered on: 20/11/2017 02:24:46

B. Fresh Back

Stand:

N2131

Hall:

North Hall

Section:

Drinks

Contact Details:

B. Fresh
Chadwell Park Farm
Great Chatwell
Newport
Shropshire
TF10 9BN
Tel. 0800 288 8713

Country:

United Kingdom

Company Profile:

B.fresh is the first British grower and producer of Cold Pressed HPP Raw Juice. A juicery on the farm means they can efficiently service the multiples, food service sector and independents. 100% fruit and veg, no added sugar or preservatives.

Company Website:

www.b-fresh.co.uk

Products:
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#goldenglow

A healing blend of carrot, orange apple and turmeric.

#greenwarrior

A smooth-tasting wholesome blend of nutritious greens with a hint of ginger

#strawberryfields

A delicious blend of strawberry, apple, carrot, a touch of beetroot and a hint of cucumber freshness

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Product Categories:

Functional Drinks

Videos:

Press Releases:
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Mar 19, 2017

B.fresh launches new turmeric based juice,#goldenglow

View the whole press release

This Autumn, British grower and producer of cold pressed juice B.fresh are launched a new Turmeric based juice, harnessing the power of the ever popular superfood root. #goldenglow comes just in time for the cooler months, where shorter days and dropping temperatures mean we could all use a bit of a lift. This juice is a soothing blend of carrot & apple, brought to life with citrus spiced notes of orange and turmeric. Packed with goodness, the combination of fruit and vegetables in this juice mean it is naturally low in sugar, and a great way to get a quick hit of vitamins and minerals on the go. The curcumin found in turmeric is well known for its healing properties, being both an antioxidant and an anti-inflammatory, whilst carrots are bursting with Vitamin A, meaning that this powerful cold pressed juice is a sure way to help support a healthy immune system and give skin a radiant glow.

About B.fresh…
B.fresh is based in the rolling countryside on their farm in Shropshire and they are passionate about blending vegetables with fruit and leafy greens to create the perfect mix to tickle the taste buds. Wherever possible they grow their own vegetables and fruit on the farm, but sometimes seasonality can be limiting therefore if they can’t grow it themselves, we know the farmer who does, ensuring we have the highest quality, fresh produce twelve months of the year.
B.fresh also have their very own juicery, so they can pick, cold press and high pressure process (HPP) and send direct to your doorstep or the supermarket. HPP is a non-thermal food processing technology that allows juices made with vegetables and fruit to obtain a longer shelf life, ensuring it arrives to you fresh and still packed with all of its nutrients and vitamins.
B.fresh believe in a healthy balanced diet combining juices which are bursting with goodness with a fresh and varied meal plan to keep your body clean and nourished. Each juice is 90 calories or less and contains naturally less sugar due to a delicious combination of fresh cold pressed fruit and vegetables.
www.b-fresh.co.uk
@b_freshjuice

Mar 19, 2017

B.fresh secures listing as first ever cold pressed juice brand in Caffe Nero

View the whole press release

B.FRESH SECURES LISTING AS FIRST EVER COLD PRESSED JUICE LINE IN CAFFÈ NERO

Family owned juice business B.fresh will this month become the first cold pressed juice brand to be listed by coffee house Caffè Nero. The family brand is the only British grower and producer of cold pressed HPP (high pressure processing) pure vegetable and fruit juices, all of which are made on their farm in Shropshire.

B.fresh and the Caffè Nero team decided to work closely with their customers involving them in the selection of the green juice to be listed. B.fresh sampled in multiple stores across the UK and encouraged the customers to try the juices and pick their favourite flavour. The first delivery of juices, #strawberryfields and #sweetgreens, will go into 550 Caffè Nero sites across the UK in early November.

The juices will be available in the chiller from 3rd November.
[Insert quote from Caffè Nero if available]

Paul Stringer, Head of Sales at B.fresh, is delighted to see the juices in Caffè Nero. “We have been working with the Caffè Nero team for some time to ensure we get the right offer in place for their customers. It shows a great commitment to their customer to empower them with the range selection”.
#Sweetgreens is a delicious blend of apple, spinach, kale and lemon juice, while #Strawberryfields combines strawberries, apple, carrot, a touch of beetroot and a hint of cucumber.
B.Fresh juices will be available in Caffè Nero stores from 3rd November, with an RRP of £2.85.

ENDS
For more information, please contact the B.fresh press office on bfresh@speedcomms.com / 0117 973 1173
ABOUT B.FRESH

B.fresh is a family owned juice company based at its farm in Shropshire. The team are passionate about blending vegetables with fruit and leafy greens to create raw, hydrating and tasty juices. Wherever possible the team grow their own vegetables on the farm, but when out of season they import from known farmers across the EU to enable them to make fresh raw juice twelve months of the year.

B.fresh has its own juicery so it can pick, cold press, high pressure process (HPP) and efficiently service the multiples, food service sector and independents. HPP is a non-thermal food processing technology that allows juices made with vegetables and fruit to obtain a longer shelf life, ensuring it arrives to customers fresh and still bursting with a higher level of its nutrients and vitamins, whilst retaining its fresh flavour.

B.fresh is owned by Philip Maddocks, Founder and Managing Director. His salad business, PDM Produce, supplies most of the UK multiples and food processors throughout the year, sourcing produce from European partners when out of the UK season. Philip is a partner to the fruit importing company, Jupiter, also based in Shropshire. Philip began work on B.fresh three years ago, launching the brand in November 2014 and producing all of the cold pressed juices on his farm in Shropshire in a purpose built juicery facility. B.fresh is already seeing a growing market presence with listings in Sainsbury’s, WH Smiths, Boots, Ocado, Wholefoods amongst other Food Service distributors.

Mar 19, 2017

The Great British B.fresh

View the whole press release

The Great British B.fresh











This September, British cold pressed juice brand B.fresh launched their first above-the-line national outdoor advertising and digital campaign which actively celebrated their British ‘Made on Our Farm’ message. The campaign ran from the 12th of September with a £250k investment in street talkers primarily in the South East with extended reach in cities nationwide fully supported by digital activations.

Titled ‘100% British Pro-juiced’, the campaign highlighted the British provenance of the brand, which is unique in being the only British grower and producer of cold pressed HPP juice. The strapline served as a play on the word ‘produced’, catching the attention of consumers whilst also serving as a nod towards the brand’s Pro Juice attitude.

The campaign was fully supported throughout September with street sampling in key locations along with a social campaign to encourage consumers back into the category.

The British juice brand, set up by third generation farmer Philip Maddocks, also released its pack refresh developed with design agency Grand Central Creative. The original pack has been injected with colour and features the full colour Union Jack flag behind the ‘Made on our Farm’ message to reinforce that the juice is made on farm in Britain.

Marketing Manager Katie Briggs commented: “Listening to consumers’ feedback it became apparent that the British Made on our Farm message wasn’t as clear as we had hoped. We believe that this refresh achieves greater shelf impact and clearly portrays our message in a simple devise for immediate recognition”.

-ENDS -
For press enquiries please contact Katherine Kelly
katherine@b-fresh.co.uk or 0800 288 8713

End Notes
Set up by Philip Maddocks, B.fresh is the first British grower and producer of Cold Pressed High Pressure Processed (HPP) Raw Juice. The drinks are all pressed in the juicery on their Shropshire farm, using fresh leafy greens, vegetables and fruit to ensure fresh flavour and a naturally low sugar content. Where possible the produce is grown on the family farm in Shropshire, when seasonality and climate limit this, produce is sourced from known growers.

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